Most news ledes are straightforward… but there are other ways to write a lede…
The simple lede (or basic news lede) is a summary lede.
LeBron James surprised the students of his I Promise School with an unannounced visit on Sept 5th.
A variation of this is the delayed identification lede (and blind lede).
The students of the I Promise School were surprised with an unexpected visitor.
LeBron James made an unannounced visit on Thursday, causing the students to erupt in shouts and applause.
The other types of ledes:
The anecdotal lede (or narrative lede)
It’s been 2 years since John Smith began his studies at the I Promise School. But this day would be one he’d never forget.
The scene-setter lede
In a classroom, on a typical day, a young boy looked at his desk. Paper, pencil, a teacher speaking methodically. But rather quietly, hiding behind the door leading to the hallway, stood a 6’9” unexpected guest.
On Sept 5th, LeBron James surprised the students of the I Promise School which he founded.
Direct address lede
You’d be shocked too if your basketball idol surprised you at school.
This was the experience of the students at the I Promise School on Sept. 5th when LeBron James showed up.
Startling statement lede
Billions of doors were opened on Sept 5th.
But this high school classroom door, was the only one with LaBron James standing behind it.
Roundup lede
Shakira, Pitbull, Serena Williams, Oprah Winfrey, and Madonna all started schools.
But it was LeBron James who visited the school he founded on Sept 5th….
Wordplay lede
The students of I Promise School might have been studying astronomy on Sept 5th… because a shooting star visited their classroom.
LeBron James made a surprise visit to the school he founded…
.